According to the PTA, the country’s teledensity has increased to 68.6 per cent. The total mobile subscribers have reached a record level of 112 million.
The cut throat competition in the market has led to drastic reduction in average revenue per user (ARPU) in the world. However, despite a record increase in voice segment the data connectivity has failed to take off in the country that could promote impetus to other sectors.
Mobilink remains the market leader with 33.5 million customers, followed by Telenor with 27.6 million. Ufone 20.8 million, Warid 15.9 million, and Zong showed the most promising growth with 13.1 million customers. However the figures for broadband connectivity were least impressive as the country has only 1.6 million subscribers at end September.
Experts say that there is huge potential for local contents and applications for education, health, governance and banking. However, the government has failed to come up with some innovative approach to push broadband penetration in the country.