STAFF REPORT IBD: Roar Bjaerum, Vice President Financial Services Telenor Pakistan, and Arbab Muhammad Ayub Jan, Minister for Agriculture Khyber-Pakhtunkhwa, have recently signed a memorandum of understanding whereby the Khyber Pakhtunkhwa government will provide agriculture and livestock information on mobile phones to farmers in the province.
According to an official of the company, the Telenor will serve as a liaison in this regard.
Additionally, the farmers will also be able to use the Easypaisa service as a source of trade for agricultural commodities. They will get the agricultural information through push SMS, voice recording and small community gathering.
The official said that the partnership is aimed at giving important and timely information to the farmers and also providing them an opportunity to do mobile transaction via cell phones. A pilot project has been initiated in Mardan district to check its viability.