By Palwasha Qazi
LEADING THE telecommunication industry from the front, Pakistan Telecommunication Company Limited (PTCL) is now the country’s largest converged services carrier, providing all telecommunication services from basic voice telephony to data, internet, video-conferencing and carrier services to consumers, including telecom operators, and the corporate sector nation-wide.
Having an immense potential to be an instrumental agent in Pakistan’s economic growth, PTCL management has set high goals for its self since its inception and is growing every passing day.
That the telecom giant of Pakistan is in transition is evident from the fact that it has posted yet another quarter of top line growth during the ongoing fiscal year.
Most obliging fact being that during the latest quarter ending March 31, 2012, PTCL showed revenue growth of 11.3 per cent and scored a net profit of Rs 1.4 billion.
Its operation and effectiveness during the nine months ended March 31, 2012, is the herald of business advancement and innovative farsightedness.
With the garland of strengths including PSTN (fixed lines), wireless local loop, broadband, corporate business solutions, carrier and wholesale services, operations performance, information technology, human resource development market communication, customer care, quality and revenue assurance and international business.
The company has firmly continued to grow in the emergent broadband market – both in wire line and wireless segments.
With the 61 per cent growth in Broadband customers, respective revenues have grown and increased by 77 per cent.
For the PSTN customers, introduction of various new packages commensurate with the needs of different segments of society as well as rationalisation of the tariff helped in increasing the landline usage thus arresting the revenue decline.
Concurrently, PTCL group revenue turned up to be Rs 28.3 billion which is 9.7 per cent higher as compared to the same period last year.
Harmonising the corporate services also registered an increase of 5 per cent in its revenues.
Of this, PTCL’s revenue was Rs 14.8 billion.
Likely, continuing with its vision of providing quality services an increase of 9 per cent in company’s administrative expenses was recorded which is fair enough.
Though Pakistan experienced the revolution of telecom industry in the last decade, PTCL has been working in this sector from its birth, which was many decades before from the revolution in the telecom sector; while during the last decade, other companies from around the world have jumped into the playing field with PTCL.
However, the company seems determined to remain the leading information/communication technology service provider in the region by achieving customer satisfaction.
Keeping the previous growth records of the company in mind it can be easily predicted , that the revenue gains will continue to improve the bottom line in coming quarters as PTCL is readily diversifying its revenue streams away from the Voice business and going aggressive in segments like wireless broadband. Which is the manifestation of the fact that privatisation of PTCL has played a far-reaching and paramount role in bridging the gap of global communication.
In short, the biggest private company’s determination and efforts to come up with all the leading edged strategies and tactics stipulates a bright future for Pakistan’s telecommunication industry and revenue growth.
Undoubtedly PTCL has been playing an important role as an instrumental agent for every segment of society as it is a company committed to excellence and paving the way to a brighter future for the country.
–The writer is a freelance journalist, a graduate of Quaid-e-Azam University and a researcher, based in Islamabad.