Dentsu Aegis Network Seeks Greater Presence in Pakistan with Synergy Group

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Senior Management of Dentsu Aegis Network and Synergy Group met to discuss expansion of the already existing relationship and commencing of creative affiliation with Synergy Advertising


Karachi – 15 October, 2014: Officials from Dentsu Aegis Network recently visited offices of Synergy Group Pakistan. The objective of the meeting was to strengthen partnership and enhance their scope of services in Pakistan.


Speaking on his visit, Koji Watanabe, Managing Director of Dentsu MEA expressed, “Our partnership with Synergy Groups media agency Synchronize Media as a Carat affiliate has generated encouraging results in the last two years. We now hope to take this relationship to the next level. We have received exceptional feedback about the potential in Pakistan. We are now ready to discuss the opportunity for creative services in order to support an integrated communications approach for clients in Pakistan in collaboration with Synergy Advertising as our trusted partner.”


Accompanied by other two Japanese officials, Koji Watanabe, Managing Director, Dentsu Middle East and Africa discussed market opportunities in Pakistan specifically in the areas of creative and digital services.


Commenting on the partnership, Ahmed Kapadia, Managing Director of Synergy Group said, “Synergy Group has set an example of resilience and has been recognised numerous times for its creative excellence and level of service. This partnership brings us closer to our vision of being the most rewarding agency network for our clients. It is this approach that has contributed to the stellar growth of Synergy Advertising over the years evolving into an integrated marketing communications group. The common work philosophy of both Synergy Group and Dentsu Aegis Network makes us a perfect fit for each other.”


Managing Director, Watanabe intends to build Dentsu MEAs client base, with local and global brands and more specifically Japanese global clients operating in the region. Both companies look forward to leveraging upon local expertise combined with a vast global network to deliver more powerful creative solutions in Pakistan.


Talking about Mr. Watanabes visit, Ali Mandviwalla, Managing Partner of Synergy Group commented, “Synergy Group and Dentsu Aegis Network are both strong proponents of creative thinking and believe in the value of an integrated communications approach. Hence, the expansion of our partnership to offer creative services as affiliate of Dentsu Aegis Network is the next step to completing the integrated services portfolio. Watanabes visit at Synergy Group culminates a new chapter in the scope of our relationship. This progressive partnership will not only add value to our existing businesses but will also benefit our clients in terms of available resources, global knowledge and research stemming from the Dentsu Aegis Network.”


As Managing Director of Dentsu Middle East and Africa, Watanabe is responsible for account and project management for Dentsus clients in all of the 54 MEA markets including Pakistan.


About Synergy Group


Synergy Group is the fastest growing marketing and communications group in Pakistan. Through its diversified business units and global partnership with Dentsu Aegis Network, the group offers 360 degree communication solutions to local and international brands in Pakistan. Established in 1999, Synergy Group has now evolved into 6 strategic business units with three offices in major metropolitan in Karachi, Lahore and Islamabad. The groups companies include, Synchronize Media – one of the leading integrated media agencies in Pakistan, Synergy Marketing Corporation – Marketing services and Event Management Company, Syntax Communications – PR and Communications agency, Synergyzer – Marketing and Advertising magazine, Brandsynario – a marketing web portal, OCLY – an integrated media management agency and Synite – a specialised digital content, search, community management agency.


About Dentsu


Dentsu is a global integrated communication agency network, driven by creativity, and technology. With strong core capabilities in strategic planning, media-neutral creative solutions and digital services, the networks approach has always been more than advertising. Spanning 19 countries globally, the over 5000 professionals push the boundaries of creativity and have been constantly recognized for propelling business forward with innovative solutions.


About Dentsu Aegis Network


Part of Dentsu Inc., Dentsu Aegis Network MENA is made up of six global network brands – Carat, Dentsu, iProspect,Isobar, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet and Amplifi. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-classexpertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovativerange of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com


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