Lenovo enters Pak smartphone market with compelling, diverse portfolio

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STAFF REPORT KHI: With the launch of 3G and 4G technologies in Pakistan, the local IT market has started offering more openings to international organizations and many of them are flexing their muscles to extend their business plans to the country thus too boosting the local IT industry potential.


Amongst these international IT firms and vendors is Lenovo company, which has recently announced launch this September its smartphones for the first time in Pakistan with aten-model portfolio, carefully designed to fit every style, personality and budget. The Lenovo smartphones cater to top-end users, stylish trendsetters, multi-media enthusiasts, social media aficionados and conscious spender.


“Supporting Lenovos long-term goal to lead the PC+ era, and the growing popularity of our smartphones worldwide, speak volumes of our product innovation and commitment to meet the changing market requirements and consumer demands,” Sharay Shams, Head of Smartphone Business at Lenovo Middle East and Africa, said while commenting on the debut of Lenovo smartphones in Pakistan, in Karachi.


Newly launched in the Middle East region, with Pakistan set to receive late September, the highly anticipated Vibe Z2 Pro is the hottest Lenovo smartphone to hit the market, designed with the performance-hungry user in mind. The new Vibe Z2 Pro makes use of 4G/LTE and FNC capabilities with Qualcomm Snapdragon™ 801 Quad-core 2.5GHz processor to deliver extreme audio-visual multitasking performance.


The Lenovo Vibe Z2 Pro comes with a 6-inch 2560×1440 pixel touchscreen, Lenovos highest resolution touchscreen ever. The 5MP front-facing camera, together with a wide-angle 84 degree lens, effortlessly captures high-quality self-portraits (selfies), while the 16MP auto-focus rear-facing camera comes enhanced with Optical Anti-Shake technology for blur-free images.


The first Lenovo smartphones include the dual-SIM and quad-core S-series with the slim and fashionable S850 with its 5-inch HD display and all-glass design; the S860 with its 5.3-inch HD display and epic 4000mAh battery, delivering up to 24 hours talk time on 3G and 43 hours on 2G, plus 40 days active standby; the S650 with its 4.7-inch HD display and laser-etched, fabric-feel cover with a 3D-textured design.


September will also see the release of the high-performance and blazingly fast Vibe Z2 Pro, along with five other models, bringing Lenovostotal Pakistan portfolioto 10 smartphones.


“Pakistan is proving to become a very competitive and important market in the smartphone landscape. With the recent expansion into 3G and 4G networks, and the development of the existing network infrastructure, there is a natural consumer need for smartphones,” said Sharay Shams.


He also said that for the past year, we have been receiving a lot of questions about the smartphone launch date in Pakistan and were happy to finally be able to provide consumers with our flagship smartphones.


Lenovo is a $39 billion personal technology company, the largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, the companys business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Groups acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services.


In Pakistan, recent research figures from the Pew Research Center indicate that smartphone penetration stands at only 3 per cent. With the network optimization thats taking place across the country, we expect this figure to rise significantly in the coming years, and Lenovo is well placed to nurture this growth with a wide range of smartphones.Select models of Lenovos smartphones will also come equipped with a range of DOit apps; with the award-winning SHAREit, users can instantly share pictures, videos, music files, documents, contacts and even apps with up to five devices without an Internet connection.


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Published in: Volume 05 Issue 34

Short Link: http://www.technologytimes.pk/?p=11972