Pakistan reaping perks of mobile technology through smartphones

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The digital industry of Pakistan has seen advancements due to different e-commerce projects catering to online audience. According to 2017 census, Pakistan is more focused towards accepting non-conventional and modern ways of using technology. Digital economy has arisen as an irresistible giant growing at 10% a year, 3 times the rate of overall global economic growth.

Customers have varied preferences towards online services. Audience is accepting suitable and nuisance freeways of living. 18% of population has internet access expected to reach $1 billion e-commerce industry by 2020, reported government official. Daraz, Food Panda, Yayvo by TCS and Telemart are a few examples of noteworthy brands when considering the sudden shift in technology. According to “The Mobile Economy 2017” report, about 17 million new subscribers will be attained in year 2020. The smartphone uses surpassed 40 million users in 2017 in Pakistan. Internet services have shifted to increased use of online platforms for exchange of ideas, social networking, service use and much more!

E-commerce and business analytics in coming years will be amongst industries having most wanted jobs. This shift in the technology industry has significant impact in the travel industry as well prominent changes in the employment rates, partnerships, and developments. Smartphone saturation has led to a change in hospitality industry. Jovago Pakistan has been giving a tough competition due to value-added services to traditional travel businesses. Localized yet real-time customer service is a fatal combination of Jovago. Jovago Pakistan is building better e-commerce platforms and building an efficient digital society in Pakistan.

shows Pakistanis prefer their mobile to hotel searches, accounting for 61% of traffic to the website than 39% computer sourced according to Jovago Hospitality Report 2017. The trajectory is doubled for placing actual bookings; 63% of visitors’ book through computers while the 37% use their smartphones. According to recent google trends, 94% of leisure travelers switch between devices to plan or book a trip and 46% of travelers with smartphones make their decision on mobile.

Online travel industry developed along with the contribution of technology. The use of up-to-date gadgets made easier for e-commerce firms to get targeted and potential customers by persuading through their well-known online platforms, consequently enhancing the overall e-commerce industry’s development.


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Published in: Volume 08 Issue 38

Short Link: https://www.technologytimes.pk/?p=18510