“Pakistan has becoming profitable market after growing population and improved living standards of costumers especially for multinational”, said Hiroki Soejima, the Managing Director Panasonic for the Middle East and Africa.

“I am very hopeful that our business in Pakistan will boom consistent with progress related to China Pakistan Economic Corridor (CPEC) and economic development of Pakistan,” Soejima expressed his views at a press conference at a local hotel.

“Increase in urbanization is increasing affordability of consumers making Panasonic alive having improved potential for growth in market of Pakistan”.

Soejima said that Panasonic along with producing home appliance, electronics, and consumers goods but they also making enterprise solutions for commercial and business operations. “We are on the lookout for growth here in this direction”.

In future, the Panasonic is determined to increase its share from one digit to two digits together with all its segments.

“Panasonic will offer right product to consumers that will add convenience in their life with the help of local partners that understands Pakistanis life style and with true Japanese quality,” Soejima said.