PTCL Upgrades Integrated Data Warehouse and Business Intelligence System to Enrich Customer Experience

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STAFF REPORT ISD: The big data analytics and marketing applications company, Teradata Corporation, has announced today that the largest telecommunication service provider of the country i.e. PTCL with collaboration with Teradata has established state of the art integrated data warehouse and business intelligence system.


The new system will allow PTCL to dynamically and actively understand customers requirements so to provide them exclusive service through telecommunication delivery platforms that add significant value to overall customer experience.


Walid Irshaid, President and CEO, PTCL, said, “PTCL remains committed to adding value to Pakistans communications ecosystem through its continuous quest for excellence. Our diversified portfolio of services and solutions position us as a trusted partner for millions of consumers and businesses nationwide, and we are pushing the boundaries of innovation to further empower lives.”


Raed Yousef Ali Abdel Fattah, Chief Information Officer, PTCL, added, “PTCL has partnered with Teradata in this strategic endeavor to develop insights into customer behaviors so we can use these insights to develop offers and services to meet customer needs.”


Khuram Rahat, Managing Director, Teradata Pakistan, said, “It gives me immense pleasure to have successfully delivered the integrated data warehouse project at PTCL and I would like to emphasize that this is just the start of a long and productive partnership where we will continually engage with PTCLs business teams to deliver more value through deeper insights and analytics.”


About PTCL


PTCL is the leading telecommunication company inPakistan. It provides telephonic and Internet services nation-wide and is the backbone for the country’s telecommunication infrastructure. The corporation manages and operates around 2000 telephone exchanges across the country, providing the largest fixed-line network, Data and backbone services such as GSM, CDMA, broadband Internet and IPTV.


About Teradata


Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradatas leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.


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Short Link: http://www.technologytimes.pk/?p=13099