Tag: creative

Funds paucity for creative industry regretted

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STAFF REPORT KHI: Pakistan is doing reasonably in the cultural and creative industry, but still there is a point of concern that these areas are not getting proper patronage, said South Asia Director Shreela Ghosh, at the launch event of a British Council study. "That’s a pity, but what we can do is that we can put arts and culture in the agenda of governments along with education and health," the official said."Looking at the size and population of Pakistan, I can tell you…Read More

Creative economy most feasible development option

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Staff Report ISLAMABAD: The United Nations Industrial Development Organization (UNIDO) and Iqra University have launched a Creative Industry Centre and Image Bank at the university’s Islamabad campus in order to support women entrepreneurship by establishing strong links between academia and industry."Both institutions have joined hands to strengthen the design expertise by linking designers to entrepreneurs. The Image Bank will serve as a hub of cultural graphics and indigenous images…Read More

PTCL extends creative customer outreach

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article image STAFF REPORT IBD: To extend the reach of its innovative products and services to its customers, the PTCL has recently conducted a creative "town marketing campaign" in Lahore. As part of the PTCL’s customer engagement drive, the campaign was a creative blend of marketing initiatives, kiosk activities, sales camps and outdoor branding at Wahdat Road, G1 Market Johar Town, Samanabad, Pak Arab Housing Society, Davis Road, Shahdara, Model Town Link Road, M.M. Alam Road Gulberg, Karim…Read More

PTCL storms Sindhs cities with creative customer outreach

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article image ISLAMABAD: PTCL has recently conducted a creative town marketing campaign in Sindh province to reach its valuable customers. The "PTCL Town Storming" campaign spread awareness about the company’s exciting products and services, and also offered on-spot sales to potential customers by setting up attractive town kiosks and running mobile floats manned by PTCL sales teams…Read More