Zong, RTA launch exclusive van service for women
February 17th, 2014 | Technology Times | No Comments
STAFF REPORT IBD: Taking further the government of Punjabs objective of women empowerment, Al-Abrar Associates, RTA (Regional Transport Authority) and ZonG have joined hands to launch a women exclusive van service – “Tabeer” for the commuting women of Islamabad and Rawalpindi.
Lack of safe, secure, comfortable and economic transport is one of the reasons that even skilled and educated women are unable to break out of the cycle of grinding poverty. In rush hours men crowd bus stops resulting in delay and frustration for women.
“Public transport is one area where we feel women face a number of problems and hence we couldnt think of any better platform than a dedicated van service for the working women of Islamabad and Rawalpindi which will offer them a safe and easy commute,” said Project Tabeer initiative Awais Manzoor Tarar, Secretary DRTA.
He said that as many as 12 exclusive branded vans will facilitate women, in not only commuting between the twin cities, but also serve as a hub of information on Zong Flutter packages.
This is in line with Zong Flutters tagline, “Meri dunya, Merey khwaab”, specifically dedicated to help women realize their dreams.
Esna Bhatti, Product Manager Flutter, ZonG, said: “Since ZonG Flutter is all about females, the project was a natural fit with the values that ZonG Flutter stands for.”
Published in: Volume 05 Issue 08
Short Link: http://www.technologytimes.pk/?p=11252