Wateen comes up with revolutionising trend

STAFF REPORT IBD: Wateen Telecom has announced the launch of its new Freedom Booths, a revolutionary communications medium. These booths – the first of their kind to be launched anywhere in the world – reflect Wateens capabilities as a leader in converged communication services and exemplify the companys data, voice and content creation services.
This cutting-edge medium of communications aims to maximise the application potential of the internet, while helping connect people across the country. The Freedom Booths, which look like old telephone booths from the 60s, include a laptop fitted with a web camera and a telephone system through which consumers can make voice calls and record the ideas and messages with others, said Syed Jibran Ali, Wateens chief commercial officer.
With approximately 1.5 million connections serving a population of over 175 million people, Wateen believes it is necessary to promote the benefits of telecom technologies and the internet to the people of Pakistan. Currently, Wateen has launched the Freedom Booths in select areas with extremely low internet penetration in order to generate interest in telecoms and internet technology, he said.
Wateen is carrying out this experiential marketing activity in Multan, Sialkot, Faisalabad, Gujrat, Sahiwal and Sargodha, where the booths are being taken to select public venues on the back of quad bikes.
He said, “Currently, we are asking people to share their ideas on how they intend to make a change in society and help progress Pakistan. In the future, we also intend on utilising this content and sharing it through Wateens various media channels and cable network.”

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