Under this initiative, the Companys sales teams set up stalls and kiosks in the citys various universities including PAK Aims, National College of Business Administration, Punjab University, Allama Iqbal Medical College and The University of Lahore where students through live demonstrations experienced PTCLs innovative products and latest packages.
Creative outdoor advertisements were also erected in major shopping areas of Barkat Market, Link Road, Gari Shahu, Sadar Bazar and Moon Market, depicting PTCLs latest 3G EVO wireless broadband products and Vfone wireless products.
The campaign also featured comprehensive door to door marketing by highly trained and courteous PTCL staff offering customers firsthand experience of PTCL products and services.
The campaign covered Baghria Township, Township, Green Town, Islam Nagar Maraka, Agrics Town, Peace Homes, Raiwind Road, Thokar Niaz Baig, Nisther Colony, Rehman Pura, Excise and Tax Colony, Wapda Town, Babo Subo, Makah Colony Gulberg and Chungi Amer Sidhu areas.
According to an official of the organizing committee, a large number of customers also placed orders, taking advantage of this door to door marketing.