Seedless kinnow export can touch $1b

STAFF REPORT LHR: Following the introduction of seedless variety, Pakistans kinnow exports are likely to jack up to $1 billion extra. Currently, the world citrus market is around $2.135 billion, in which, Pakistans share has remained around 2.5 per cent.

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“Pakistan is losing kinnow market in European Union due to excessive seeds, as buyers seek seed-free fruit for easy eating but we are still having maximum three to five seeds in each fruit,” said Chief Executive Officer Harvest Tradings, Ahmad Jawad, while commenting on the kinnow export.

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Despite the fact Pakistan is the best kinnow producing country; it suffers from lack of value addition and support from the government.

“Neither the government nor the fruit association (PFVA) have taken measures to educate farmers about the latest techniques for producing fruits,” he said.

He suggested that the growers should learn from their Turkish counterparts who have captured the EU market well because of less seeds.

“Presently Pakistan has a yield of 8,000 kilogram per acre of land while it is 16,000 to 20,000 kg per acre as per world standards,” he added. He mentioned that by using latest technology Pakistan could enhance its exports of fresh fruit.

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