Mobilink, UNESCO to boost SMS Based Literacy initiative

MOBILINK UNESCOSTAFF REPORT LHR: Mobilink Foundation and UNESCO have signed an agreement to enhance the award winning SMS Based Literacy programme in Pakistan.
The SMS Based Literacy programme uses SMS to impart education to learners across the country. The programme was conceived by UNESCO Islamabad, who started piloting this project with Mobilink in May 2009.
As of 2013, this programme will be managed under Mobilink Foundations flagship mTaleem initiative which aims at providing education to underprivileged communities across the country utilizing resources available to Mobilink Foundation. This includes initiatives such as SMS Based Learning and Teach 2 Transform, which is an innovative program to engage Mobilink Torchbearers (employee volunteers) as teaching assistants in schools across Pakistan.
Elaborating on the project, Dr. Kozue Kay Nagata, Director / Representative, UNESCO stated,
“We have come a long way in this public – private partnership with Mobilink and other partners. We are using this innovative educational approach for the youth of FATA,” said Dr. Kozue Kay Nagata, Director/Representative, UNESCO.
Bilal Munir Sheikh, Chief Commercial Officer, Mobilink, highlighted, “The Mobilink Foundation has been the custodian of Mobilinks Corporate Responsibility initiatives since 2008, with education being one of our primary areas of focus.”
He also said that the company looks forward to working closely with UNESCO to enhance the impact of this initiative for both learners and teachers over the course of this project.

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