Television has always been a potential source of diversified information and awareness. From entertainment, education and information for all groups of ages, television has proved to be a major source of information. Its utility becomes more vital when it offers the desired information to certain sectors or segments of the society. Especially, this discovery of the modern age can open up new worlds for kids, giving them a chance to travel the globe, learn about different cultures, and gain exposure to ideas they may never encounter in their own community. Shows with a pro-social message can have a positive effect on kids behaviour; programmes with positive role models can influence viewers to make positive lifestyle changes. Though the introduction of Internet has almost revolutionized the whole fabrics of the information dissemination network, television still enjoys the position of being one of the most important sources of information. It plays such a significant role in peoples everyday lives that its almost impossible to imagine how they would live if there were no TV. The information flooding across the world for the last over two decades has prompted the managers to classify sector-wise TV channels like politics, entertainment, culture, sports, etc. But the science and technology are the areas where there is still a wide room to excel as less than a dozen science and technology TV channels are across the world. Pakistan, having a thrust for tapping potential of science and technology, is going to take the pride as it is set to witness the full-fledge launch of its first science, technology and educational web TV named – TechTV. As is evident from its title, it will cover science and technology educational activities in addition to popularizing the science and technology subjects through disseminating the relevant information and latest progress to students and common people. At a time when the awareness of people towards science and technology is virtually at a very low level, this web-based television channel is set to play a significant role not only by highlighting the achievements of science and technology students but also researches of known personalities in this sector. Relevant quarters including scientists, academicians and public as well as private institutions are taking this initiative as a right step towards promoting science and technology programme and also highlighting the achievements of students both at primary and secondary education. According to them, this channel would help in introducing the science and technology in various sectors particularly agriculture where conventional farming methods are still in vogue. We wish all the best for the TechTV channel and the government, which is also making efforts to promote science and technology in the country, should come forward to patronize as well as support this initiative.
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