315 billion SMSs exchanged in 2012-13: PTA report

STAFF REPORT KHI: Mobile phone users in Pakistan exchanged around 315.7 billion text messages between July 2012 and June 2013, a recently released report of the Pakistan Telecommunication Authority (PTA) revealed.

According to the report, at least 865 million SMS were exchanged in a day during the stated time period.

The year 2012-13 saw the total SMS traffic grow 13.68 per cent as compared to that in the previous year, however, the growth rate was lower.

Taking the SMS per subscriber ratio higher, a single user sent approximately 214 messages in a month while previously, it was 131 messages per subscriber in 2009-10.

A total of 237.6 billion SMSs were generated by the industry in 2011 – a 35 per cent increase from the 175.4 billion SMSs the industry generated in 2010.

The telecom industry earned Rs12.4 billion during 2011 through its SMS base, down 45 per cent from the Rs22.5 billion it earned in the previous year.

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