STAFF REPORT KHI: Pakistani rice exporters have managed to secure $4 million worth of export orders of the commodity from China during the recently concluded visit of rice exporters to the country auguring well for future of commoditys export.
This was stated by Rice Exporters Association of Pakistan (REAP) Senior Vice Chairman Chela Ram KK, while briefing members of the REAP about the salutary aspects of the 11 days tour of a rice exporters delegation to China.
The response displayed by the Chinese importers for Pakistani rice is overwhelming as compared to rice imported from Thailand and Vietnam as the Pakistani quality has drawn attention of Chinese importers which appear to be inclined for importing bulk of the volume during the coming season.
With the successful current visit of the REAP delegation to China with enhanced access to rice importers and efforts to create further room for export of Pakistani rice in that receptive market, the export volume can be anticipated to surge sharply.
He hoped that the dream of exporting around 10 million tons of irri-6 rice to China can be transformed into reality if sustained efforts to market Pakistani rice to China are pursued with vigour as the target is achievable in view of more than 1.3 billion Chinese population.