STAFF REPORT LHR: Participants of the 3rd International Halal Conference and Expo have observed that Pakistans share is almost zero in the $3 trillion estimated global value of halal market, which is fast growing further with more consumer awareness not only in food sector but also in non-food products, including pharmaceuticals, cosmetics, healthcare, toiletries and interest-free banking.
They said that global halal meat market volume has reached up to $300 billion and Pakistan ranked 18th in the production of halal meat and its volume is only 2.9 per cent of the global Halal meat production which is very low. They mentioned that Pakistan can play pivotal role in the this growing market because Pakistan have more than 160 million quality live stock including 71 million big animals and 89 million goats and sheep.
M. Irfan Farid, who had also set up his stall at the expo, said that this time comparatively less number of stalls were established.
He mentioned that Brazil is a greater export of halal food to Iran and other Middle East states. Pakistan being a neighboring state can take major benefit in this sector.
“Buyers were missing this time. We have a rich potential for halal food and market opportunities but we are still unable to tap this potential,” he commented.
The mega show has recently been concluded showcasing the halal trade potential of Pakistan. In the event, more than 30 renowned importers of Halal Industry participated.
Dr Russali from Malaysia, said Pakistan is fully capable to become Halal market of the world and there is a need for strong marketing.