UCP, Kotler Impact sign MoU to set up marketing school

STAFF REPORT LHR: An MoU signing ceremony was held between University of Central Punjab and Kotler for the establishment of an international level marketing school in Lahore.

Prof. Sohail Afzal, Executive Director, Punjab Group of Colleges and Dr. Faheem R. Kibria, Chief Marketing Officer, Kotler Impact, signed the documents. Prof. Dr. Zafarullah, Pro-Rector UCP and Mr. Nawaz Khan, Business Consultant were also present on the occasion.

The decision to establish a quality marketing school was made because of dearth of marketing and business professionals and experts in the country.

Dr. Fahim K. Kibria said that this school will serve as a link and have a global scope. Students will get international level marketing education locally thus fulfilling the needs of local market.