Teradata Marketing Applications Wins Gold Stevie® Award in 2014 International Business AwardsSM


Teradata Customer Interaction Manager Selected as Best New Marketing / Public Relations Solution of 2014


KARACHIAugust 20, 2014– Teradata Corp. (NYSE:TDC),the analytic data platforms, marketing applications and services company,announced that it has been selected as the winner of a Gold Stevie®Award in the Marketing/Public Relations Solution category in The 11thAnnual International Business Awards announced August 13.The solution honored is theindustry-leadingCampaign Management solution for data-driven marketing —Teradata Customer Interaction Manager.


As a key part ofTeradatas Integrated Marketing Cloudportfolio, Teradata Customer Interaction Manager is acentral application hub that helps data-driven marketers derive more insights from their data so they can do more to increase the value of customer relationships, and drive top-line growth. Teradata Customer Interaction Manager is used by marketing departments at many of the worlds leading brands to analyze customer data, segment specific audiences, trigger “events” that lead to relevant, measureable real-time customer engagement, and choreograph multi-channel dialogue across online and offline channels. By empowering marketers to make better decisions based on the known or predicted interests and needs of consumers — and their companys business as a whole — marketing budgets can be stretched further while results are continually improved.


The International Business Awards are the worlds premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations.The 2014 IBAs received entries from more than 60 nations and territories.


Nicknamed the Steviesfor the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the Westin Paris – Vendôme Hotel in Paris, France on10 October.


More than 3,500 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Website of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. Teradata Marketing Applications won in the Best New Product or Service of the Year category for companies with more than 2,500 employees.


“On behalf of our customers, partners, and the entire Teradata Marketing Applications team around the world, we are extremely honored for TeradataCustomer Interaction Manager to receive this global recognition,” said Darryl McDonald, president, Teradata Marketing Applications. “Customer Interaction Manager is the ideal solution for marketers who are continuously looking for better ways to interact with their customers. By helping them know more about customer preferences, Teradata is helping them do more to help their companies succeed.”


Stevie Award winners were selected by more than 250 executives worldwide who participated in the judging process from May through early August.


“We congratulate all of the Stevie winners in this years IBAs,” said Michael Gallagher, president and founder of the Stevie Awards. “The quality of entries we receive improves every year. This years judges were rewarded with the opportunity to review more than 3,500 stories of business achievement and innovation from around the world. We look forward to celebrating the winners achievements in Paris on10 October.”


Details about The International Business Awards and the lists of Stevie Award winners are available atwww.StevieAwards.com/IBA.


About the Stevie Awards

Stevie Awards are conferred in six programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales and Customer Service. The sixth program, the German Stevie Awards, opens for entries on 18 August. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards atwww.StevieAwards.com.


About Teradata


Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships.VisitTeradata.comfor details.

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