LG Targets Growing 3G Markets with New L Series Smartphones

New L Fino and L Bello Offer Premium UX Features, Class-leading Cameras and Powerful Quad-Core Processors without Premium Price

Karachi, September23, 2014 – LG Electronics (LG) will unveil a pair of its newest smartly-priced L Series smartphones at IFA 2014 in Berlin. The L Fino and L Bello are powerful alternatives to higher-priced smartphones, perfect for teenagers and first-time smartphone owners in emerging 3G markets. With blazing fast Quad-Core processors and premium UX features carried over from the popular LG G3, LG is aiming to expand its smartphone footprint in key markets by offering exceptional phones at exceptional prices.

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The L Fino and L Bello continue LGs signature Rear Key button design and come equipped with a class-leading 8MP camera and proprietary UX features that make snapping pictures fun and easy. Consumer behavior research shows that the camera is one of the key deciding factors for first time and teenage customers when choosing a smartphone. LGs new L Series offers the better camera among smartphones in the same category ensuring that users get quality, blur-free images that are perfect for sharing.

Noteworthy highlights of the L Fino and L Bello include:

·Touch and Shoot helps capture special moments quickly and intuitively by letting users tap anywhere on the display to focus and shoot in one single step.

·Gesture Shot enables users to simply open and close a hand in front of the lens to start a three-second countdown before triggering the shutter.

·Front Camera Light reduces the size of the preview screen and adds a bright white background for softer lighting in self-portrait mode.

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·Knock Code™ enables users to unlock their LG smartphones in one easy step by tapping a personalized “knock” pattern on the phones display.

·QuickCircle™ Case gives easy access to frequently used functions such as calling, text messaging, music and camera all from the window without opening the cover.

“With their competitive specs and accessible pricing, we have high hopes for the L Fino and L Bello to continue our successful expansion into emerging markets,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “Our newest L Series smartphones represent the best of LG in design, hardware and UX as well as our commitment to bringing best smartphone experience to 3G customers as many as possible.”

Starting this month, LG will begin rolling out the L Fino and L Bello in key 3G markets in Latin America, with countries in Europe, Asia, and CIS to follow. Prices and additional details of availability will be announced locally at the time of launch.

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L Fino KeySpecifications:

■Chipset: 1.2GHz Quad-Core

■Display: 4.5-inch WVGA IPS (800 x 480 / 207ppi)

■Memory: 1GB RAM/ 4GB

■Camera: Rear 8MP/ Front VGA

■Battery: 1,900mAh

■Operating System: Android 4.4.2 KitKat

■Size: 127.5 x 67.9 x 11.9mm

■Network: HSPA+ 21Mbps (3G)

■Colors: White / Black / Gold / Red / Green (varies by market)

L Bello Key Specifications:

■Chipset: 1.3GHz Quad-Core

■Display: 5.0-inch FWVGA IPS (854×480/ 196ppi)

■Memory: 1GB RAM/ 8GB

■Camera: Rear 8MPAF / Front 1MP

■Battery: 2,540mAh

■Operating System: Android 4.4.2 KitKat

■Size: 138.2x 70.6x 10.7mm

■Network: HSPA+ 21Mbps (3G)

■Colors: White / Black / Gold

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