EatOye acquires Urbanite customer base
STAFF REPORT KHI: EatOye Pvt. Ltd. (www.eatoye.pk) operating as an independent subsidiary of Foodpanda Global and an icon of food delivery, has acquired urbanite.pk, a customer base and domain – Pakistans pioneering online food ordering websites.
This acquisition is the latest in a string of buyouts that have occurred in the red hot online food ordering industry within the region.
Urbanite successfully launched online delivery across Karachi and brought together customers and providers through its platform in a very short span of time, opening up a huge opportunity for all stakeholders in the process. Since then the market has seen the entry of both local and international players and is estimated to be worth $15 million of annual online orders. EatOyes founders and MDs Rai Umair and Nauman Sikandar have expressed their satisfaction saying Urbanite customers would not only have access to the same great service but will now be able to order from more than 1000 restaurants across the country.
Customers will also be able to order food on the go using are new mobile apps and pay online using credit cards, they added.