Malik Waqas is a graduate from Regents University, London and is founder of Pakistan’s foremost and pioneer food ordering platform justeatislamabad.com. He is dynamic cyber entrepreneur and under his patron-ship the website has garnered enormous response in short span. He shared his experiences with Technology Times in a recent interview
Tell us briefly about yourself and highlights of your career?
My name is Malik Waqas, I am a 26 years old graduate from Regents University, London. I got my degree in business management. I have joined family business after coming back to Pakistan.
How you plunge yourself as cyber entrepreneur? Was that planned or accidental?
When I was staying in London, I used to order food online and that appealed me a lot. I realized that there is a lot of room in Pakistan and does not have such service. I braced myself to take the challenge and become pioneer in online food ordering in Pakistan and am enjoying every bit of it.
Where do you see yourself after 05 years?
I am firmly committed in expanding our site in other cities and also starting few other online ventures. We are working day and night to attain our objectives to make our site top notch in e-food ordering category.
What was the turning point of your career that led you to take Justeatislamabad.com to the level it attains today?
It was hard initially to create awareness amongst people about for online food ordering and we did a lot of hard work in that. Once, it was done then there was no stopping for us and we charioted our way towards success.
How Justeatislamabad.com is different from other online portals and how it has changed the trends of purchasing good quality food in Pakistan?
It is a matter of immense pride for us that we are the pioneers in online ordering and free food delivery service in Pakistan. We started in 2012 when no other company was present and that is the reason we have the most market share in twin city region and the best thing about this service is people can enjoy the their favorite food from their favorite restaurant in the comfort of their home for no extra cost.
How did you manage to cope with the difficulties that hindered you in attaining your objectives, both professionally and psychologically?
I reiterate that creating awareness among people and restaurant owners was startlingly difficult task but that didnt worry me a lot as I knew that all I need were few early adapters and once done word of mouth and some marketing did the job.
Can a small online business could also be setup with small investment?
In service industry large investment is not required to mark your footprint in the market; all you need is a good idea and a bit of effort to transform the idea into reality.
What factors do young entrepreneur must take care of before setting up an online business?
Good team, market research, and understanding the target market is very imp and there is a chance that what worked well in other western countries might not work here in Pakistan.
How do you see the ecosystem of cyber entrepreneur in Pakistan? Is it encouraging for aspiring entrepreneur?
There is no better market than Pakistan for starting an online business because it has not been explored yet and still has a lot of potential. Cyber industry is booming and has large proentrepreneurspects for budding .