Maiden Agri Tourism Research Institute founded

STAFF REPORT ISB: The first of its kind Research Institute on Agriculture Tourism has been founded. The idea behind the establishment of this distinct research institute is to promote tourism and people connection through agriculture fields with its domains food, farms, education etc. The institute is founded by private venture Agri Tourism Development Corporation of Pakistan which is a dedicated organization proactively working for promotion of agri tourism in the country.

Tariq Tanveer, Chief Executive Agri Tourism Development Corporation of Pakistan said, “Research institute would work to develop plans about how a farmer could change his economic life by adopting agricultural tourism and to measure the health and educational impact of agricultural tourism for school going kids and the community.” The research will also be carried out that how agricultural tourism could help creating job opportunities in the agri sector. Research about maximizing local engagement and the rural community in enhancing productions, value additions and marketing and research about how agricultural tourism help to drive maximum profits and specially minimize the huge difference between the consumer prices and prices that farmer receive, he added.

The agri tourism research institute will help a great deal to promote the neglected sector. Such initiatives from private sector are certainly helpful in boosting country`s economy.

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