STAFF REPORT ISB: Pakistan Telecom Authority (PTA) in collaboration with Total Communication has recently organised the “2nd International Conference on Mobile Banking” in order to explore potential opportunities across mobile commerce sector in the country.
Representatives from SBP, banks, financial institutions, Ministry of IT, cellular operators, software houses, ICT consultants and academicians attended to impart their invaluable input and expertise on the subject.
In his remarks, Chairman PTA Dr Yaseen briefed the audience about associated value and business propositions of m-commerce.
He said that of the global mobile growth, value-addition services have a huge market potential that the telecommunication operators will find advantage in developing unique m-commerce value propositions founded upon the specific dimensions of convenience, localisation, and personalization.
In the new decade, the call for information technology will be informative, any time, any place and on any device. “No wires, no limits” benefit associated with mobile telephony has poised conventional e-commerce to witness an unprecedented explosion of mobility, creating a new domain mobile commerce.