STAFF REPORT ISB: The UNICEF has launched its flagship innovation programme U-Report: PakAvaz in Pakistan.
The programme is an innovative mobile-based social monitoring tool designed for young people and communities to further strengthen the process of community development by acquiring direct feedback on social issues.
“UNICEF strongly believes that innovation is vital to ensure the wellbeing of the worlds children and adolescents,” said Cris Munduate, UNICEF Deputy Representative in Pakistan.
He said that UNICEF has made significant progress in developing and implementing a Short Messaging Service (SMS) based communication platform to collect data and raise awareness on key social issues.
Munduate further said that as a result of this initiative, nearly two million people in the world have already joined hands to become agents of social change in their communities through the U-Report messaging system.