STAFF REPORT ISB: PTCL has signed a strategic MoU with ZTE Corporation for setting up a Joint Innovation Center (JIC) on Big Video in Pakistan. The JIC is a key initiative of both the companies for Smart TV development, empowering PTCL to provide high quality video services to customers on TV and mobile devices.
The JIC, first of its kind in big video services in Pakistan, will allow both PTCL and ZTE to share resources, exchange knowledge and tap into the potential of the latest available technologies. Now PTCL will be able to further enhance its Smart TV offering, bring in more value and provide new, value-added services to customers.
The MOU was signed by Adnan Shahid, Chief Commercial Officer, PTCL, and Frank Fang, Vice President Multimedia Product and Services ZTE.
The agreement will also serve to strengthen the PTCL digital ecosystem based on video solutions and will support the convergence of the PTCL ICT infrastructure to counter emerging OTT technologies and improving competence and innovation levels with an eye on future planning.
This partnership shall also establish a process of research and development which would lay down an operation model for PTCL to create the best experience for customers in terms of Smart TV usage in addition to offering superior services such as 4K Ultra High Definition TV.
Adnan Shahid said: “PTCL has been a leader in providing digital entertainment. Big video JIC in Pakistan will enable us to provide new and innovative video services for people in Pakistan with local research and development to meet our local, cultural and digital requirements.”
Zhu Jinyun said that ZTE feels excited to further collaborate with PTCL in various domains including PTCL Smart TV offering for creating superior user experience for customers in Pakistan.