ISLAMABAD: Engro Corporation and the World Wide Fund for Nature-Pakistan (WWF)
Pakistan) have entered into a partnership for community development and fishery improvement
in the coastal areas.
Aiming to provide alternative livelihoods to fishing communities and reduce harmful fishing
practices, the top management from both organizations inaugurated the two-and- a-half- year long
initiative with an aim to explore sustainable environmental solutions and also address the need
for community development and well-being.
According to press statement issued here, the project titled `Sustainable Fishing
Entrepreneurship a citizen based approach to saving Pakistanand#39;s unique marine environmentand#39; is
being implemented in Kakapir, Ibrahim Hyderi and Rehri Goth, Karachi. The main purpose of
the project is to build capacity of fisher folk to decrease post-harvest losses, reduce by-catch and
over-fishing in the marine waters of Pakistan.
Speaking at the inaugural ceremony, Hammad Naqi Khan, Director General, WWF-Pakistan said
that the project will address various issues related to fishery development in addition to building
capacity of the fisher communities.
Ali Dehlavi, Interim Head Sindh and Balochistan, WWF-Pakistan was of the view that Engro
was taking the lead on providing alternative livelihood opportunities in these areas and the
project will help local communities to generate income and earn their livelihood.
Khalid Siraj Subhani, President Engro Corporation and Syed Muhammad Ali – CEO of Engro
Vopak and Elengy Terminal Limited also spoke on the occasion and highlighted the importance
of the project.
In order to pay tribute to the conservation efforts of fishermen, an appreciation award was also
given to Shah Zameen, a WWF-Pakistan trained fisherman, for collection of excellent data and
information on marine biodiversity.