Dawlance celebrates success of ‘Be Reliable, Recycle’ campaign

Pakistan’s leading home appliance manufacturer aims to spread the message of protecting the environment’s resources through its recycling campaign.

Karachi, 23rd June 2017: Dawlance today marked the success of its environmental friendly campaign, “Be Reliable, Recycle’, celebrating with its esteemed work force.

Dawlance initiated this campaign to make useful objects with Dawlance’s used cartons and by inspiring to efficiently re-use nature’s resources. In addition, the Dawlance team also visited underprivileged schools and donated recycled goods to the children and educated them about the importance of Reusing and Recycling resources.

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As a result of the recycling activity, benches with shade were being provided to these schools which helped to provide shade to these children, along with dustbins to recycle waste products and also distributed stationery among these children.

Hasan Jameel, General Manager of marketing at Dawlance said, “Dawlance has been conducting a vibrant role to be a caring organization that intends to elevate the standard-of-living in every society. The success of our ‘Be Reliable, Recycle’ campaign has been mainly due to its inspiring message and how creatively it has been displayed through recycling Dawlance cartons.

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“This has not just been a CSR activity, but it also showcases our vision and organization culture to support the environment,” he concluded.

Dawlance has been one of the most trusted brands when it comes to choosing home appliances for the consumers, and with initiatives of this nature, it continues to improve the lives of millions and in particular those who are less privileged.

About Dawlance

Since 1980, Dawlance Premium Home Appliances Company has been turning houses into homes with thoughtfully innovative household appliances. The legacy of Dawlance – that now stretches over more than 3 decades – started off with the production of Refrigerators. Today, Dawlance – with reliability as its core value – provides cutting edge Washing Machines, Chest Freezers, Vertical Freezers, Split AC & Microwave Ovens.

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Over the last 35 years, Dawlance has not only developed the largest dealer network but has also established the largest after-sales service across Pakistan. To cater to the growing consumer demand, the company currently operates three manufacturing factories in Sindh, Pakistan.

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