CEO of INFOTECH Group, a leading systems integrator, and technology solution provider, serving as the Chairman of P@SHA (Pakistan Association of Software Houses), Naseer A. Akhtar, gave a lecture at the tea seminar of MAP (Marketing Association of Pakistan – Lahore) at the Royal Palm Golf and Country Club.
The topic of discussion was “Technology – a tool to convert potential into opportunity”. He revealed the importance of Big Data and culture of Big Data and Analytics to make better decisions in companies. Companies have an inevitable necessity to sustain in the global market, incorporating data and analytics into their business processes.
He further spoke about MarTech highlighting the use of data management solutions and analytics to find concealed patterns to allow greater income for company, and how marketing and technology can utilize sales force solutions and CRM collectively. Mr. Mohammad Saleem MAP Vice President and Ms. Saadia Sharif Joint Secretary on behalf of MAP Lahore has presented a souvenir to Mr. Naseer A. Akhtar.