PR: Telenor Pakistan, continuing its efforts to transform the Pakistani agriculture sector which is the primary source of livelihood for millions of Pakistani households, has partnered with LMKT, an IBM partner, to provide farmers across the country with localized and accurate weather forecasting data. The move aims to advance agricultural practices in Pakistan and educate farmers to help them improve their yields by making informed decisions based on latest weather conditions.
Under the agreement, LMKT will be supporting Telenor Pakistan’s goals by implementing an accurate weather forecasting solution that will provide daily and hourly weather forecast at a resolution of 1 sq km from globally recognized platforms. It’s important to note that LMKT uses IBM’s state-of-the-art technology for its weather forecast services. The partnership will enable Telenor Pakistan to drive various agronomic advisory services to stakeholders in the agriculture sector through multiple channels including mobile devices. This will empower more than 5 million Khushaal Zamindaar users across Pakistan and farmers being supported by the CAPP (Connected Agriculture Platform Punjab) program in collaboration with Government of Punjab.
“Being Pakistan’s primary digital lifestyle partners with a strong rural presence, and movers of many industry-first initiatives aimed at transformation of Pakistani agricultural sector, we at Telenor Pakistan know what the sector’s challenges are and how to resolve them effectively,” said Durdana Achakzai, Chief Digital Officer at Telenor Pakistan. “We are pleased to have partnered with LMKT, a leading technology company specializing in geographic information systems, to deliver hyper localized weather advisory to millions of farmers across Pakistan. These advisories are critical for the success of farmers and support our ongoing efforts to empower the Pakistani kissan and modernize our agricultural practices.”
“This agreement with Pakistan’s top telecom and digital services provider, Telenor Pakistan, underpins LMKT’s continuous efforts towards establishing a highly accurate and standardized weather forecasting system in Pakistan,” said Muhammad Haroon Sharif, Vice President GIS, Research & Development LMKT. “We are working closely with different stakeholders including Pakistan Meteorological Department and independent research groups to help various industries that rely on accurate weather forecasting data such as agriculture, renewable energy production and utilities.”
Telenor Pakistan has been working closely with the local governments in Pakistan to empower the country’s farmers through a number of digital advisory services. In December 2015, Telenor launched Khushal Zamindar, a user-friendly Robocall, IVR and SMS content based mobile agriculture service for small-scale farmers. Following its success and the ratio of female farmers using it, Telenor Pakistan launched its women-specific version called Khushaal Aangan in December 2017. In March 2018, Telenor collaborated with the Punjab Agriculture Department to launch Connected Agriculture Platform Punjab (CAPP) to improve farmers’ access to information, financial resources, and market.
LMKT has recently launched real-time, location-based weather information for farmers as part of a digital farming initiative with Government of Punjab’s Department of Agriculture. The initiative aims to improve farming practices in the province by communicating relevant agronomic advisories to farmers.
In today’s fast paced world, mobile is the force behind every emerging innovation changing lifestyles. Keeping in mind the challenges that farmers face in Pakistan, mobile technology offers immense potential to bring about a significant improvement in their lives. Hence, mobile agricultural services are becoming increasingly valuable for the agriculture sector.