Samsung wants millennials to use the new TV entitled as ‘Sero’ as a mobile phone by making the device functional horizontally and, for the first time, vertically.
The Sero – Samsung’s latest installment to its TV lineup is capable of rotating vertically to mimic content orientation on mobile phones.
The company says the design, which can switch between horizontal and vertical modes by just pressing a button, aims to capitalize on the growing number of users engaging in more dedicated and long term viewing on their mobile devices.
The 43-inch TV, which sits atop a navy blue stand, is also voice-command ready, with a built in microphone that is controlled by Samsung’s personal voice-assistant, Bixby.
Once in its vertical orientation, Samsung also says the TV, which is equipped with 4.1 channel 60 watt speakers, can double as a standalone music kiosk with a built-in visualizer.
Samsung’s Sero will add to what the company is calling a new wave of ‘lifestyle’ TV’s that offer varying design and conceptual riffs on conventional products.