The prevalent messaging platform WhatsApp has confirmed that it will finally bring ads to the Status feature in 2020.
The whatsapp ads development was first reported in October last year when reports claimed that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the ‘Status‘ section of the app.
WhatsApp’s ‘Status‘ feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. “WhatsApp beta for Android is implementing in this version ads for Status.”
The advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.
Matt Navarra, a social media consultant and commentator, revealed the new features that can be brought to WhatsApp soon. The platform will soon have richer messaging format options and the integration of WhatsApp product catalog with existing Facebook Business Manager catalog.
The richer messaging format means the WhatsApp messages would now include image and text along with PDF and text simultaneously in just one message.
The other feature would allow businesses to add their product catalog directly into chats. This will be beneficial for businesses that don’t have any website and can promote their products via WhatsApp.