Snapchat rolls out its own events feature for establishing an online presence for your events. This would put the feature in direct competition with the functionality that has long been offered by Facebook.
Event interface shows is that users will be able to create events, assign a time and place, and that swiping up on an invite will enable recipients to join a group chat for that event.
It’s not known for sure if this feature will be used for making public events or those limited to immediate Snapchat friends.
Since it allows events to be assigned to specific locations, it’s possible that they will integrate with Snap Map. The map can already show users what their friends are up to based on their location. The events feature would tie in nicely with that. Snap has not officially commented on this as yet.