With a brand value of $315.5 billion, Amazon is now more valuable than Apple and Google, according to BrandZ Top 100 most valuable global brand ranking 2019.
Apple comes second at $309.5 billion, and Google is third at $309 billion. BrandZ bases its annual report on companies’ financial performance, using data from Worldpanel, and interviews with millions of consumers.
Amazon has been positioning itself to become much more than an online retailer. In the past year, the company has invested billions of dollars in new ventures.
Including self-driving car start-up Aurora, online pharmacy, food-delivery company Deliveroo, a new headquarters, electric truck start-up Rivian, and Project Kuiper, which would provide high-speed internet service via thousands of satellites.
“It was not a surprise, but it was not inevitable,” wrote BrandZ CEO David Roth, adding that Amazon has changed what consumers expect from brands. With its pioneering efforts in cloud computing, Amazon has changed what businesses expect from their suppliers and partners.