Spotify keeps big lead over apple streaming service

The music streaming service Spotify keeps big lead of about 31% rise in  subscribers over year to hit 108 million subscribers parallel to o=its closest competitor ‘Apple Music’.

Spotify keeps big lead over apple streaming serviceThat figure was weaker than Spotify expected but keeps it well above its closest competitor which had 60 million subscribers

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Spotify stated that 232 million people now use its service at least once a month, up 29% from a year earlier. Spotify, unlike Apple, has a free tier that lets anyone listen to music with advertising.

Spotify and Apple Music have emerged as the leaders in a race to dominate subscription music. Though Spotify remains the biggest streaming service by both listeners and subscribers.

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Apple Music has benefited from the popularity of the iPhone to recruit new members, but Spotify has risen from a small Swedish startup to dominate the most common way people listen to tunes.

Its subscriber growth was relatively weaker because fewer people signed up for its heavily discounted student plan.

Spotify offers a shorter, 30-day free trial, and it counts free subscribers during that promotional period if they have entered credit card details, which is the norm.

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Looking ahead, Spotify predicted that it will have 110 million to 114 million paid subscribers by the end of September and that its monthly active users will increase to between 240 million and 245 million. 

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