Daraz is celebrating a record breaking year of achievements by giving discounts on more than 10 million products with the 12.12 Salebration.
The platform has announced that the end of season sale will start from 12th Dec. 12.12 2019 will offer Pakistani shoppers an engaging and personalized experience.
One of the most significant milestones Daraz has achieved this year is a monumental increase in its assortment. In the last six months, the online shopping platform’s catalogue has grown from 4 million to 10 million products. As a result, Daraz has become a lifestyle destination where a growing customer base is able to find products of interest conveniently and make purchases safely.
Over the last year, the platform witnessed a 100% increase in the number of active users and 140% increase in active customers. Driving this growth is a continued focus on providing customers an engaging experience through features such as Shake Shake and in-app gamification, which have both become definitive of the platform’s flagship sale campaigns.
Daraz will be offering customers the chance to win prizes and exclusive bonuses in their Daraz Wallets by shaking their phones and playing games on the app during the 12.12 Salebration.
A series of live videos hosted by Khalid Malik will be streamed on Daraz’ official Facebook page and Daraz mobile app – from Wednesday 11th December till Sunday 15th December – during which customers will have the chance to win more prizes.
Managing Director Daraz Pakistan Ehsan Saya said “Shoppertainment is a key element of customers’ journey on Daraz. In-app gamification is an interactive way for customers to earn rewards that they can use to shop on the platform. For us and our brand partners, it is a unique and innovative format of customer engagement and has been one of the primary catalysts of growth over the past year”.
Personalisation is another significant cornerstone of Daraz’ growing user base. Through artificial intelligence, Daraz’ customers are able to view products and categories that of utmost interest to them and thus, are able to navigate the diverse product assortment seamlessly.
Additionally, over the past year, Daraz has harnessed its access to unprecedented technology to bring customers a variety of digital payment options and automate logistics to ensure swift fulfillment of orders. The 12.12 sale event will bring all these elements into play to optimise customer experience.