‘Hoga Saaf Pakistan’ (HSP), powered by Dettol, has releases a new song for praising Safai in Pakistan to disseminate ownership amongst Pakistanis to keep themselves and their surroundings clean.
“Hoga Saaf Pakistan” has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up and hand washing drives as well as celebrity supporters.
The movement is also Dettol and ARY’s contribution towards Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.
The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by AsimAzhar and Aima Baig with Shuja Haider’s composition.
Marketing Director Health of Reckitt Benckiser Pakistan Limited, the makers of Dettol stated Humayun Farooq “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront.
In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”
CEO ARY Digital Network Mr.Jerjees Seja, stated “HogaSaaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”.
He further said “In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”