Earlier this month, WhatsApp rolled out a new feature to limit forwards to only one contact at a time. The idea was to reduce the spread of misinformation spread on the app amid the coronavirus crisis.
After announcing the feature, the company says this move has already had a positive impact on its service, in just two weeks. In a statement, WhatsApp said it saw a 70% reduction in the number of highly forwarded messages:
TNW online eventsOur Couch Conferences bring together industry experts to discuss what’s nextREGISTER NOW
WhatsApp considers any message foWhatsApp is committed to doing our part to tackle viral messages. We recently introduced a limit to sharing “highly forwarded messages” to just one chat. Since putting into place this new limit, globally there has been a 70% reduction in the number of highly forwarded messages sent on WhatsApp. This change is helping keep WhatsApp a place for personal and private conversations.rwarded more than five times as a “highly forwarded” message.
In 2018, WhatsApp first introduced a limit on the number of people you can send that message to in one go. In India, the limit was five people at a time at the launch, which was rolled out worldwide later. The company said this change brought down forwards by 25% at that time.
As the chats on the app are encrypted end-to-end, it’s hard to track how much impact these steps might have on the spread of misinformation worldwide. But it’ll expectedly discourage people to send suspicious messages to a bunch of folks in one go.
Originally Publish at: https://thenextweb.com/