China’s Exporters Find Virtual Trade Fair Is No Match for Real Thing

China’s attempt to shift the world’s largest Virtual trade fair online this month has demonstrated that for some things, it’s hard to replace meeting face-to-face.

Employees rehearse hosting a livestream session for the upcoming Canton Fair inside a showroom at Ningbo MH Industry Co. in Ningbo (Bloomberg) — China’s attempt to shift the world’s largest trade fair online this month has demonstrated that for some things, it’s hard to replace meeting face-to-face.

The Canton Fair, usually held in the southern megacity of Guangzhou twice a year, managed to get some 25,000 exhibitors to sign up for an online opportunity to ‘meet’ global buyers.Virtual trade fair this took place through a virtual architecture built by Tencent Holdings Ltd featuring livestreaming, translation and conferencing technology

But for many of the exhibitors interviewed by Bloomberg News over the past week, catching — and holding — the attention of browsing visitors online is much more difficult than in a physical setting. Communicating and following-up on leads afterwards was also more tricky in the virtual system.

Originally Publish at: https://www.caixinglobal.com/

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