Indus Motor Company held the 14th Toyota Dream Car Art Contest 2020 National Jury Event at the Company’s head office to select the top regional and national winning artworks received from children across Pakistan.
The Toyota Dream Car Art Contest, organized annually by Toyota Motor Corporation since 2004, is a global contest and one of the biggest drawing competitions in the world for children younger than 16 years. The contest’s objective is aimed at fostering innovation and creativity in children by encouraging them to think about the future of mobility and to envision their ‘dream car.’ It also emphasizes the importance of children having dreams.
Last year the contest received over 950,000 artworks from 86 countries globally, with 48,421 alone from Pakistan, making it the 3rd country in the world to have received the highest number of artworks submissions. This year IMC received over 49,900 drawings through its network of 46 Dealerships across Pakistan in 3 age categories i.e. under 8 years; 8 to 11 years & 12 to 15 years in addition to the Royal category. This is a unique feature of the National Contest, created for kids who are differently-abled, keeping in mind that we believe in building an inclusive society. This category, over the years has not only witnessed active participation and growth but has also earned appreciation from the public.
The five member independent Jury Panel comprised art educators, painters and visual artists and included Meher Afroz, painter, Print-maker and Professor Indus Valley School of Art & Architecture; Nurayah Sheikh Nabi, Assistant Professor Faculty of Fine Arts, Indus Valley School of Art and Architecture; Aliya Yousuf, Educator and Ceramic Artist; Affan Baghpati, Art Educator and Visual Artist and Muhammad Zeeshan, Art Educator and Visual Artist.
The Jury chose regional and national winners and short-listed top 9 artworks representing Pakistan which will enter the World Contest in Japan. The grand prize for the top 30 winners of the world is a trip to Japan, fully sponsored by Toyota Motor Corporation which offers them a once in a lifetime opportunity to meet children from the world over and experience Japanese culture and hospitality.
On the occasion, CEO, Indus Motor, Mr. Ali Asghar Jamali, whilst choosing a drawing for the CEO Award, said, “The contest has expanded exponentially over the years, reaching out to children from all walks of life across Pakistan. Our children’s imagination never fails to amaze and the talent on display this year is par excellence and I’m hopeful that they will be world winners this year too.”
Over the years, Pakistan has had five world winners, one each in 2010; 2011, 2013 and two in 2019. – End
Sumair Aftab | Senior Account Manager
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