Colgate, The leading toothpaste brand, is breaking down barriers in the marketing sphere allowing creativity to take center stage with a new animated short film
Dr. Brushwell, as they defend Tooth City from the evil forces of Don Cavity. The short film follows the young superheroes as they subtly integrate messages about oral health and hygiene with creative storytelling. The brand has also launched an official theme song for the short film ‘Don Cavity Hai Mera Naam!’
Health is essential to everyone, and we want to impart the message that it includes caring for the mouth too. A healthy mouth is the reason behind a happy smile
Bright Smiles Bright Futures initiative where they reach out to children across the globe and create awareness about oral health and hygiene. The past year, Colgate Pakistan had reached out to 1.4 million kids from 3062 schools, across 190 towns around Pakistan.
The animated short video and official theme song have been released on YouTube.