Social Video App Triller Rival Of TikTok Gets 40 Million Downloads In India

Los Angeles-based social video app Triller has seen around 40 million downloads from Google Play Store and Apple App Store in India within a month and half of its launch, after the ban on Chinese short-video platform TikTok.

Los Angeles-based social video appTriller has seen around 40 million downloads from Google Play Store and Apple App Store in India within a month and half of its launch, after the ban on Chinese short-video platform TikTok.

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In early August, Triller was ranked No.1 in all app store categories in 50 markets including the US, Australia, France, Great Britain and Italy, overtaking YouTube, Instagram, Snapchat and other apps, executive chairman Bobby Sarnevesht said in an email interview with ET.

Owned by Hollywood producer Ryan Kavanaugh and Sarnevesht’s Proxima Media, Triller has had exponential growth in India so far, Sarnevesht said.

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Register Now Networking 3.0: Intelligent Connect for Telco/Cloud Workloads“From being ranked No.1 in our first week (without spending a dime on marketing in India) to now securing the No.1 spot worldwide, we have made a mark in the industry,”

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said Sarnevesht. “Currently Triller has roughly 70 million active users a month, with a total of 250 million downloads worldwide, reporting 500% month-over-month growth,” he added.

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The app, endorsed by celebrities such as Mike Tyson and having strategic partners like Snoop Dogg, Lil Wayne and The Weeknd, has onboarded influencers and celebrities like Bhuvan Bam, Armaan Malik, TikTok star Awez Darbar and others to create content on the platform in India.

Sarnevesht said the app has seen a spike in users coming over from Tik-Tok and it recently announced Tik-Tok sensation Josh Richards as its new chief strategy officer.

The article is originally published at : telecom

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