China Aims To Focus On Unfair Competition In E-Commerce

China’s market regulator have launched an exercise focused on e-commerce, with plans to crack down on areas such as unfair competition.

China’s market regulator and other government departments have launched an exercise focused on e-commerce, with plans to crack down on areas such as unfair competition and the illegal trading of counterfeits or wildlife, state news agency Xinhua said.

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The operation will run until December and will also look into areas such as livestreaming, which has in the past two years become a popular sales channel in China, Xinhua said on Saturday, referring to a recently issued notice from the State Administration of Market Supervision and other departments.

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The exercise aims to ensure e-commerce platforms are fulfilling their responsibilities to protect the legitimate rights of consumers and operators as well as to maintain a fair and orderly market environment, it added.

Originally published by Reuters

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