Sazgar Engineering Works Limited (SAZEW) has been representing multiple automotive manufacturers in the country. BAIC was one of first companies that announced their entry in Pakistan through SAZEW.
By Sayyed Shehzer Abbas
A recent report by SAZEW reveals that the company had been in contact with the concerning government authorities for the approval of manufacturing, assembly, sales, and after-sales service of passenger and commercial vehicles under the name of ‘Haval’.
Haval is a Chinese automotive brand that is a subsidized brand of the parent company called Great Wall Motors. Haval was launched in March 2013 and is famous for its crossover SUVs and off-road SUVs. The company has been providing its services in several countries including Australia, Argentina, Bangladesh, Bulgaria, India, New Zealand, Russia, South Africa, Benin, Tunisia, Côte d’Ivoire, Chile, Paraguay, Ecuador, Guatemala, Bolivia, Peru, Malaysia, Saudi Arabia, the UAE, Iraq, and Iran, and soon Pakistan will be on this list too if the company receives greenfield status from the government.
The company has also been working on an all-electric SUV, whose concept was also revealed in February last year known as the ‘Concept H’.
During its early years, the company didn’t really get a good reputation as it was forced to recall 21,000 vehicles for the use of asbestos in its internal engine components which is a harmful substance that can be a reason for lung cancer. The SUV specialized manufacturer had also faced poor safety ratings.
In recent times, the company has prioritized customer satisfaction and worked tirelessly in introducing crossovers that are inexpensive, well-built, good looking and well-equipped, and the automotive manufacturer has been in a tough competition with its European, Japanese, and Korean rivals.
As mentioned earlier, SAZEW also partnered up with BAIC an year ago and their vehicles are still not in the market yet. Keeping this in mind, Haval might need some time in convincing its customers. With the introduction of crossover SUVs in Pakistan like Hyundai Tucson, KIA Sportage and MG HS, Haval might compete strongly against the crossover SUVs lineup.