Snapchat-powered AR in Samsung Galaxy A phones has been used 2.5 billion times!

Samsung got into bed with Snapchat last year when it integrated Snapchat-powered AR Lenses into the Galaxy A-series camera app and called the service ‘Fun Mode’.

Snapchat-powered AR in Samsung Galaxy A phones has been used 2.5 billion times!

Samsung got into bed with Snapchat last year when it integrated Snapchat-powered AR Lenses into the Galaxy A-series camera app and called the service ‘Fun Mode’. Snapchat-powered AR , It looks to have been an excellent strategic decision, as Samsung has now revealed that Fun Mode has been used over 2.5 billion times. For those who’ve never experienced Fun Mode, it allows Galaxy A series users to take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content – perfect for sharing laugh with friends and as fun social media content.

Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. Snapchat-powered AR , This AR mode was initially available on Galaxy A-series phones and has since expanded to Galaxy F and M series models.“Lenses are the way over 250 million Snapchatters engage with augmented reality every day, and we’re thrilled that these experiences delight and resonate with Samsung Galaxy’s community,” says Ben Schwerin, SVP of Content and Partnerships at Snap. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling, local AR experiences and bring them to Galaxy users around the world.”

Source: This news is originally published by digitalcameraworld