Chinese Leading Technology Brand ‘Honor’ Launches MagicOS 7.0

Honor, a leading technology brand of smart devices in China, launched its MagicOS 7.0 operating system, which might be compatible with HarmonyOS and iOS in the future.

Chinese Leading Technology Brand 'Honor' Launches MagicOS 7.0

Honor, a leading technology brand of smart devices in China, launched its MagicOS 7.0 operating system, which might be compatible with HarmonyOS and iOS in the future.

With this launch, Honor officially renamed Magic UI mobile software to MagicOS, of which the last version was Magic UI 6.2.

Since it’s a new streamline, there are features that focus on connected smart devices as well as cross-device content sharing.

On other hand, there are features dedicated to AI-powered capabilities. The system enhancement with Turbo X system engine for performance improvement and Link Turbo network aggregation for fast network access.

Honor MagicOS 7 user interface also brings new changes including better app icon design, service widgets, Honor Sans font family, and smooth animations. There are also large folders to group your home screen app icons and access them instantly. All of these contributes for a better UI/UX experince.

MagicOS 7.0 consists of four core technologies — MagicRing, Magic Live, Turbo X and MagicGuard, realizing the interconnection of different chip platforms and operating systems.

“Enabling seamless collaboration across devices and ecosystems, Honor MagicOS will truly transform device-based experiences into user-centric experiences,” said George Zhao, CEO of Honor Device Co, Ltd.

Honor became independent from Huawei in November 2020. According to global market research firm International Data Corporation, Honor shipped about 12.7 million mobile phones in China in the third quarter of 2022, ranking second nationally with a market share of 17.9 percent.

Honor is a smartphone  leading technology brand majority owned by a state-owned enterprise controlled by the municipal government of Shenzhen. It was formerly owned by Huawei Technologies. Honor provides smartphone handsets primarily targeting young consumers but has also released tablet computers and wearable technology.

As of 2016, George Zhao was global president of Honor. In November 2020, Honor was acquired by Shenzhen Zhixin New Information Technology Co. Ltd.

Honor was founded in 2013 as a Huawei sub-brand with the aim of offering lower-cost products and targeting a younger audience than the parent company.

Originally published at China Daily