Microsoft To Integrate ChatGPT With Search Engine Bing
According to the information, Microsoft may introduce the new feature of before the end of March in an effort to compete with Google’s search engine.
Microsoft is reportedly in the works to launch a version of its search engine Bing using the artificial intelligence behind ChatGPT, launched by OpenAI. Two sources with direct knowledge of the plans were used by The Information to report the news on Tuesday.
According to the information, Microsoft may introduce the new feature of before the end of March in an effort to compete with Google’s search engine. Microsoft announced in a blog post from last year that it intended to incorporate Dall-E 2’s image-generation software into Bing. Microsoft and OpenAI declined to comment.
Microsoft supported the San Francisco-based OpenAI artificial intelligence startup in 2019 by providing $1 billion in funding. In order to develop artificial intelligence supercomputing technologies on Microsoft’s Azure cloud computing service, the two had established a multi-year partnership.
On November 30, OpenAI made the ChatGPT chatbot, its most recent creation, freely testable by the general public. The chatbot is a piece of software created to mimic human-like conversation in response to user input and can answer a wide variety of queries while mimicking human speaking styles.
The function could make search engine Bing more competitive with Google at a time when Alphabet, its parent company, has seen the growth of advertising revenues significantly slow down. Alphabet’s main source of income is advertising, the vast majority of which comes from search ads.
In the final quarter of the 2022 fiscal year, Microsoft also noticed a slowdown in the growth rate of its search and advertising businesses. The natural language systems GPT-3, ChatGPT, and Dall-E 2, among other OpenAI products, may still require improvement, but they have already been identified as the sector’s potential next disruptors.
According to the New York Times, the chat bot, which responds to questions or prompts with clear explanations rather than just links, has reportedly prompted Google management to declare a “code red” because it poses a serious threat to how consumers currently use search engines.
However, Google has been working diligently on its own chatbot technology, known as Language Model for Dialogue Applications, whose sophistication led one Google engineer to claim it was sentient. He was placed on administrative leave after deciding to go public with his claims.