Ufone 4G is using a well-executed strategy to engage 9 million recipients, or 75% of its subscriber base, through an SMS broadcast campaign.
To inform the public about the importance of polio vaccination and the need to eradicate the disease, Ufone 4G and the Pakistani Polio Eradication Initiative (PEI) have launched a joint initiative.
In order to ensure that the message is widely disseminated throughout Pakistan, Ufone 4G has started a comprehensive SMS broadcast across the districts of Khyber Pakhtunkhwa (KPK), South KPK, Balochistan, Sindh, Punjab, and Islamabad.
Ufone 4G is using a well-executed strategy to engage 9 million recipients, or 75% of its subscriber base, through an SMS broadcast campaign. This project demonstrates Ufone 4G’s commitment to fostering societal transformation and advancing social welfare by designing projects to meet community needs.
Starting on May 15, 2023, the Polio Programme will launch its vaccination campaign, demonstrating Ufone 4G’s dedication to going above and beyond as a telecom service provider.
Syed Atif Raza, Chief Marketing Officer at Ufone 4G, commented on the project: “Being a Pakistani company and one that values social responsibility, Ufone 4G works to ensure that every child in the nation receives the crucial polio vaccination through its partnership with the Polio Programme. We seek to spread our message throughout Pakistan through our coordinated campaigns, neighbourhood outreach initiatives, and extensive network.”
“Our goal is to raise awareness of the value of polio vaccination and foster a sense of urgency. Additionally, by collaborating closely with the Polio Programme, we aim to eradicate polio and protect children’s health, well-being, and future in our society.”
The National Coordinator of the National Emergency Operations Centre (NEOC), Dr. Shahzad Baig, expressed his views by saying: “The Pakistani Polio Eradication Initiative is glad to partner with Ufone 4G in our fight against polio. We’ll work together to spread our message across the entire nation using the 4G network of Ufone. We’re committed to using all available tools and resources in our effort to eradicate polio from Pakistan’s children’s future.”
With a deep commitment to the well-being of individuals, Ufone 4G endeavors to be a shining example of unwavering determination and bring positive change in the lives of the people of Pakistan.