ASEAN Dietary Supplement Market: Growth Drivers And Trends To 2025

The ASEAN dietary supplement market is expected to grow at a CAGR of 8.4% from 2022 to 2025, reaching a value of US$14.8 billion by 2025.

ASEAN Dietary Supplement Market: Growth Drivers And Trends To 2025

The ASEAN dietary supplement market is expected to grow at a CAGR of 8.4% from 2022 to 2025, reaching a value of US$14.8 billion by 2025. The growth of the market is being driven by a number of factors, including increasing awareness of the benefits of dietary supplements, growing disposable incomes, and the rising prevalence of chronic diseases.

The market is segmented by product type, distribution channel, and country. By product type, the market is segmented into vitamins, minerals, herbal supplements, and other dietary supplements.

Vitamins are the largest segment of the market, accounting for a share of over 40% in 2021. Minerals are the second-largest segment, followed by herbal supplements and other dietary supplements.

By distribution channel, the market is segmented into offline and online channels. Offline channels are the largest distribution channel, accounting for a share of over 60% in 2021. Online channels are the fastest-growing distribution channel, and are expected to grow at a CAGR of over 15% from 2022 to 2025.

By country, the market is segmented into Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, and Brunei. Indonesia is the largest market for dietary supplements in ASEAN, accounting for a share of over 30% in 2021. Malaysia, Thailand, and Vietnam are the other major markets in the region.

The growth of the ASEAN dietary supplement market is being driven by a number of factors, including:

Increasing awareness of the benefits of dietary supplements

There is a growing awareness among consumers of the benefits of dietary supplements for improving health and well-being. This is driving the demand for dietary supplements in the region.

Growing disposable incomes

The growing disposable incomes of consumers in ASEAN are making them more willing to spend on dietary supplements.

Rising prevalence of chronic diseases

The rising prevalence of chronic diseases, such as diabetes, hypertension, and cardiovascular disease, is also driving the demand for dietary supplements in the region.

Dietary Supplements Recent Research in Malaysia

The ASEAN region is a major market for dietary supplements, with Malaysia being one of the leading producers and consumers. In recent years, there has been a growing interest in the research on the efficacy and safety of dietary supplements in Malaysia.

One of the most recent studies on dietary supplements in Malaysia was conducted by researchers at the University of Malaya. The study, which was published in the journal “Nutrition Journal,” found that dietary supplements can be effective in improving the health of Malaysian adults. The study found that dietary supplements can help to improve blood pressure, cholesterol levels, and blood sugar levels.

Another recent study on dietary supplements in Malaysia was conducted by researchers at the National University of Malaysia.

The study, which was published in the journal “Phytotherapy Research,” found that dietary supplements can be effective in treating chronic diseases such as diabetes and hypertension. The study found that dietary supplements can help to reduce the risk of developing these diseases and can also help to manage the symptoms of these diseases.

These studies provide evidence that dietary supplements can be effective in improving the health of Malaysian adults. However, it is important to note that dietary supplements are not a substitute for medical treatment. If you are considering taking dietary supplements, it is important to talk to your doctor first.

In addition to the research on the efficacy of dietary supplements, there is also a growing body of research on the safety of dietary supplements.

The Malaysian government has a number of regulations in place to ensure the safety of dietary supplements. These regulations include requirements for product registration, Good Manufacturing Practices (GMP), and quality control testing.

The Malaysian government is committed to ensuring the safety of dietary supplements for its citizens. The government’s regulations are designed to protect consumers from unsafe and ineffective dietary supplements.

Dietary Supplement Market Prediction for 2025

The ASEAN dietary supplement market is expected to grow at a CAGR of 8.4% from 2022 to 2025, reaching a value of  $14.8 billion by 2025. The growth of the market will be driven by the factors mentioned above, as well as the increasing popularity of natural and holistic healthcare solutions.

The following are some of the key trends that are expected to drive the growth of the ASEAN dietary supplement market in 2025:

Increasing demand for personalized dietary supplements:

Consumers are becoming increasingly aware of the importance of personalized healthcare, and are demanding dietary supplements that are tailored to their individual needs.

Growing popularity of plant-based dietary supplements:

There is a growing trend towards plant-based diets, and this is driving the demand for plant-based dietary supplements.

Increasing demand for functional dietary supplements:

Consumers are increasingly looking for dietary supplements that offer functional benefits, such as improved immunity, weight loss, and stress relief.

The ASEAN dietary supplement market is a dynamic and growing market, and is expected to continue to grow in the coming years. The growth of the market will be driven by the factors mentioned above, as well as the increasing popularity of natural and holistic healthcare solutions.